PULSUS Group welcomes every one of the members over the globe to attend the International Conference on Dental Marketing (EURO Dental Marketing-2017) going to held on December 07-08, 2017, Madrid, Spain. The relative novel nature of the meeting and its importance to the present dental market makes this summit an occasion to anticipate for the dental group around the Globe.
The subject of the EURO Dental Marketing-2017 is “Tomorrows Dentistry Practiced Today"
The International Conference on Euro Dental Marketing is promoting the first of its kind half breed dentistry gathering with accentuation on both general dentistry and dental advertising. The way of the gathering is essential to its motivation as dental practitioners who go to the meeting can contribute and share their exploration as well as find out about how advertising impacts their practices and execute and modernize. Any advertising things made depend on research and methodology on the grounds that with the exploration and overviews you know who your objective markets are.
The conference will be held in Madrid, Spain during December 07-08, 2017. Melia Avenida America, has been chosen as the scene for the occasion. ESOI a confirmed ADA C.E.R.P supplier is working together with us to give the participants a greatest of 18 CDE credits.
Scope of Dental Marketing-2017
Dental Marketing is the integration of marketing strategies in the field of dentistry to help Dental Professionals harness the full potential of their practice. It involves the use of tools and techniques of marketing to achieve a certain degree of publicity and broaden the reach of the practice and the practitioner. The conference is a rare opportunity for all individuals of the dental community to upgrade their know how of the latest marketing strategies.
Why to attend?
Dental Marketing has been outlined in light of a twofold goal. The primary topic of the meeting is “Tomorrows Dentistry Practiced Today" which covers an extensive variety of basically critical sessions.
The occasion goes for bringing an extensive variety of dental experts running from standard Prosthodontics and Orthodontics to generally strange Micro dentistry, Holistic Dentistry and so on. And furthermore lays an exceptional accentuation at Educating and illuminating dental experts with the most recent information of marketing techniques that can be connected to counter the undervaluation dental practices confront.
To add to its guarantee, the scene of the occasion has been chosen after much research to guarantee that the occasion is being held in one of the hotspots for the concerned field; in this manner participation is required to shock, both in quality and amount. The assortment of planned gathering of people incorporates: figures of scholastic magnificence, intrigued industrialists, Students, exhibitors and famous appearances from the universe of advertising in this manner empowering the patrons an interesting opportunity to look over a pool of remarkable degrees for development of their business, new venture undertaking and enrollment. Every one of these elements joined and a few more make Euro Dental Marketing-2017 an "absolute necessity go to" dental meeting.
PULSUS Group is elated to bring Euro Dental Marketing-2017, an occasion that guarantees to set up noteworthy benchmarks in the field of dentistry. Euro Dental Marketing 2017 is a remarkable occasion intended to achieve an upheaval in the field of dentistry. The meeting will manage the difficulties confronted by Dental experts over the span of their practices and try to enhance conditions identified with dental specialist tolerant cooperation.
We sincerely welcome all concerned individuals from USA, UK, Jordan, UAE, Turkey, Spain, Saudi Arabia, Egypt, Netherlands, Germany, France, Italy, Brazil, Dubai, Israel, India, China, Japan to come go along with us at our occasion and make it fruitful by your support. A concise outline of the energizing points canvassed in this gathering is given beneath.
1. Public Health Dentistry
The embodiment of general wellbeing dentistry lies in the way that the range concentrates on a group or populace all in all and not singular patients. General wellbeing dental specialists work towards advancement of general oral and dental soundness of their groups. They teach patients to adjust to practices that may help enhance their general dental wellbeing over the long haul. General wellbeing dentistry likewise focuses on patient training, expanded consciousness of government projects and endeavors towards group dental wellbeing and health. Oral health improvement.
- Dental public health intelligence.
- Academic dental public health
- Oral health surveillance.
2. Oral and Maxillofacial Radiology
One of the nine dental specialties recognized by the ADA, RCDC & RACD, Oral and Maxillofacial Radiology is primarily concerned with the performance and interpretation of diagnostic imaging of the mouth, jaws and adjacent structures. OMFR often called DMFR spans a broad area covering techniques like Cone beam CT, multislice CT, MRI, PET etc.
- Conebeam CT
- Multislice CT
- Panoramic Radiology
3. Oral and Maxillofacial Pathology
This dental specialty concentrates on any and each infection around the "Oral Cavity" ie mouth , "Maxillofacial" ie Jaws and all related structure like salivary organs, facial muscles, Temporomandibular Joints,facial muscles and the perioral skin. Oral and Maxillofacial Pathology covers an immeasurable scope of neurotic issue running from innate ones like Malocculsion, Eagle Syndrome to gained ones like Gingivitis, Herpes Simplex and Oral Candidiasis. A few regions of Oral and Maxillofacial pathology even stretch out to the treatment of complex conditions Sjoren disorder, Oral Cancer.
- Gingivitis & Periodontitis
- Neoplastic & Idiopathic disorders
4. Oral and Maxillofacial Surgery
Oral & Maxillofacial surgeons deal in surgically treating a range of diseases, injuries & defects in the head, neck, face, Jaws and tissues surrounding these structures. The area consists of widely used procedures like cosmetic surgery of the head and the neck, dentoalveolar surgery to relatively new ones like applications of lasers.
- Cosmetic Surgery of the head and neck.
- Orthognatic Surgery
- Insertion of Osso-integrated dental implants
- Laser applied OMS
5. Pediatric Dentistry
Formerly known as “Pedodentistry”, pediatric dentistry involves providing special dental care for children through adolescence. Pediatric dentists educate and provide the necessary dental care to children and advice regarding the child’s wellbeing to the parents.
- Preventive home care programs
- Need for early detection
- Diet counseling
Endodontics is the dental specialty that is concerned with the overall health of the dental pulp and the tissues surrounding the teeth. The ADA defines Endodontics as the “study and practice encompass the basic and clinical sciences including biology of the normal pulp, the etiology, diagnosis, prevention and treatment of diseases and injuries of the pulp and associated periradicular conditions.” The evolution of Endodontics in the last decade has significantly contributed to the recent increase in the quality of dental treatment.
- Root canal
- Regenerative endodontics
- Dental implant
- Endodontic therapy
Derived from the greek words “Orthos” meaning straight and “Odont” meaning tooth, Orthodontics is a recognized dental specialty that primarily aims to help patients obtain optimal occlusion. The area of orthodontic treatment includes correcting crooked or misaligned teeth to provide the patients aesthetically pleasing smiles. The procedures generally use the help of metal wires inserted into orthodontic brackets and functional appliances often used to correct jaw growth.
- Braces, Retainers & other orthodontic devices
- Functional appliances in Orthodontics
- Dentofacial Orthopedics
Periodontics is the specialty branch of dentistry that studies the structures supporting the teeth (Peridontium) that includes the gingiva, alveolar bone, cementum and the periodontal ligament. Periodontists treat diseases that affect the above structures through a wide variety of procedures including surgery and use of implants. This specialty of dentistry also covers the placement and maintenance of dental implants.
- Chronic Periodontitis
- Scaling & Root planning
- Gum grafts
Often called “Dental Prosthetics” or “Prosthetic Dentistry” this specialty of dentistry is associated with dental prosthesis. According to the definition of the American Dental Association Prosthodontics may be defined as the “" dental specialty pertaining to the diagnosis, treatment planning, rehabilitation and maintenance of the oral function, comfort, appearance and health of patients with clinical conditions associated with missing or deficient teeth and/or oral and maxillofacial tissues using biocompatible substitutes."
- Oral & Maxillofacial Prosthodontics
- Conditions- Bruxism, Occlusal Trauma, Edentulism, etc.
- Treatment modalities-Dentures, Inlays & Overlays, Veneers and more.
10. Digital Dentistry
Digital dentistry might be characterized in an expansive extension as any dental innovation or gadget that consolidates advanced or PC controlled parts as opposed to that of mechanical or electrical alone. This wide definition can extend from the most regularly considered regions of advanced dentistry — CAD/CAM (PC helped outline/PC supported assembling) — to those that may not be perceived, for example, PC controlled conveyance of nitrous oxide. Digital Dentistry includes work in a variety of areas including; CAD/CAM and intraoral imaging — both laboratory- and clinician-controlled; Caries diagnosis; Computer-aided implant dentistry — including design and fabrication of surgical guides; Digital radiography — intraoral and extraoral, including cone beam computed tomography (CBCT); Electric and surgical/implant hand pieces; Lasers; Occlusion and TMJ analysis and diagnosis; Photography — extraoral and intraoral; Practice and patient record management — including digital patient education and Shade matching.
- CAD/CAM and intraoral imaging
- Computer-aided implant dentistry
- Digital radiography
- Photography — extraoral and intraoral
11. Sedation Dentistry
Sedation dentistry utilizes medication to help patients relax during dental procedures. It's sometimes referred to as "sleep dentistry,” Patients are usually awake with the exception of those who are under general anesthesia. The degree of sedation applied varies significantly from case to case ranging from minimal sedation where patients are awake but relaxed to general anesthesia where patients are completely unconscious. This procedure is ideal for patients with real fear or anxiety that prevents them from adapting the required dental procedure.
- Types of sedation used in dentistry.
- Pros & Cons of sedation in dentistry.
- Precautions to be practiced during using sedatives before a procedure
12. Green Dentistry
Green dentistry is a vast topic that touches on everything from patient care to dental processes. Green dentistry means re-thinking dental processes and procedures, office administration and marketing, and office design and construction, using the tenets of green dentistry as a guide. The Eco-Dentistry Association defines green dentistry as practice that: Reduces waste and pollution; Saves energy, water and money; Incorporates high-tech innovations; Is wellness based.
- Elements of Green Dentistry
Obtrusive Sleep Apnea Syndrome is a sleeping disorder marked by repetitive episodes of cessation of breathing, 10 seconds or longer, during sleep. During this time, the individual’s oxygen level drops, resulting in hypoxemia and sleep disruption. SAS was clinically recognized more than 30 years ago, but the health implications of this syndrome were barely known outside of the medical field. However, as more cases were uncovered, attention turned to the impact of SAS on the general health of individuals, such as the increased risk of cardiovascular disease, along with its oral implications such as periodontitis.
- Marketing of Dental Sleep Medicine
- Lifestyle modifications to remedy OSAS
14. SEO & SEO in Dentistry
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users, and these visitors can be converted into customers. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
- Why being on the first page matters!
- Traffic is proportional to revenue.
- Organic traffic vs paid traffic
- How to optimize your practice website
15. Dental Practice Management
Managing a dental practice takes a lot of finesse and planning. The success of a dental practice vastly depends on how capable the practice manager is. From staff management to patient management a wide variety of critically important tasks need to be executed with extreme care and skill. This session will unfold a few critical principles and laydown a handful of essential ground rules that dental practice managers and owners should look to abide by.
- Business Strategy and System
- Dental Team Management
- Financial Management
- Legal and Ethical Issues in Dental Practice
- Negotiation and Conflict Management
- Understanding Leadership
16. Dental online Marketing
Today's reality Technology and internet advertising is developing in that capacity a rapid. Furthermore, are getting to be distinctly useful for dental practitioners to showcase their exploration and items. Web based promoting spare time and vitality for the privilege new thoughts to demonstrate out for dental practitioner. Web based promoting center around the tried strategies. Here are the internet advertising nuts and bolts for dental specialist.
- The patient reviews
- The directory.
- Social Media Marketing
- Pay Per Click advertising (PPC)
- Clinic Videos
Market Analysis Report
1. Increase in Income & Dental Health Awareness:
As indicated by the report, rising expendable earnings of patients combined with developing dental care mindfulness will drive the dental gear showcase in the creating Asian nations. In the created areas of North America and Western Europe, showcase development will be driven for the most part by the maturing populace having a yearning to hold characteristic tooth structure. Dental Marketing getting to be distinctly essential to all the world dental specialists. Dentistry is considered as private segment treatment in Italy, as just 4% of dental care is given inside the NHS. As indicated by a recent report (Servizio Studi ANDI) in view of ISTAT information, 39.7% Italians went to a dental specialist at any rate once per year, contrasted with 11.5% who never went by. Private dental consumption was evaluated in 2013 to be about €10 billion. It has been assessed that Dental administrations in Italy are given through a system of 56,000 dental practitioners and business research centers are dynamic, with 11,520 dental professionals working either as proprietors or representatives. In Italy, most dental practitioners who hone all alone or as little gatherings, outside healing centers or schools, and give an expansive scope of general medications are said to be in "Private Practice".
2. Conference Highlights:
- Public Health Dentistry
- Oral and Maxillofacial Radiology
- Oral and Maxillofacial Pathology
- Oral & Maxillofacial surgery
- Pediatric Dentistry
- Digital Dentistry
- Sedation Dentistry
- Green Dentistry
- Obtrusive Sleep Apnea Syndrome (OSAS)
- SEM & SEO in Dental Marketing
- Dental Practice Management
- Dental online Marketing
3. Why Madrid, Spain?
Euro Dental Marketing Conference will be held in Madrid, Spain, EUROPE. Madrid is the capital city of Spain and the biggest district in both the Community of Madrid and the Kingdom of Spain. It has a territory of 604.3 square kilometers (233.3 square miles). The city has a populace of just about 3.2 million with a metropolitan territory populace of roughly 6.5 million. It is the third-biggest city in the European Union, after London and Berlin, and its metropolitan territory is the third-biggest in the European Union after those of London and Paris.
Madrid has present day framework, it has protected the look and feel of a large number of its notable neighborhoods and avenues. Its points of interest incorporate the Royal Palace of Madrid; the Royal Theater with its reestablished 1850 Opera House; the Buen Retiro Park, established in 1631; the nineteenth century National Library building containing some of Spain's authentic chronicles; countless museums,and the Golden Triangle of Art, situated along the Paseo del Prado and involving three craftsmanship galleries: Prado Museum, the Reina Sofía Museum, a historical center of current workmanship, and the Thyssen-Bornemisza Museum, which finishes the deficiencies of the other two museums. Cibeles Palace and Fountain have turned out to be one of the landmark images of the city.
4. Major Dental Associations around the Globe
- World Health Organization (WHO)
- FDI World Dental Federation
- International Association for Dental Research (IADR) & American Association for Dental Research (AADR)
- National Institute of Dental and Craniofacial Research (NIDCR), Office of International Health
- Pan American Health Organization (PAHO)
5. Major Dental Associations in Europe
- Dental Chamber of Bosnia & Herzegovina
- Association of Dentists in Bulgaria
- Croatian Dental Chamber
- Cyprus Dental Association
- Czech Dental Chamber
- Association of Public Health Dentists in Denmark
- Danish Society of Periodontology
- European Federation of Periodontology
- Icelandic Dental Association
- Associazione Nazionale Dentisti Italiani (ANDI)
- Associazione Italiana Odontoiatri (AIO)
- Austrian Society of Periodontology
- Belgian Society of Periodontology
- British Society of Periodontology
- Croatian Society of Periodontology
- Czech Society of Periodontology
- Danish Society of Periodontology
- Dutch Society of Periodontology
- Finnish Society of Periodontolog
- Figure a: Statistical Analysis of Associations
6. Target Audience
The professors, Dentists, researchers, clinicians, educators, program developers Marketing, and Students from Academia in the study of Dental and Oral Health field.
- Academia 60%
- Industry 30%
- Others 10%
Figure b: Target Audience
7. Top Universities in Spain
- Universidad Europea de Madrid (Campus Villaviciosa de Odón)
- UIC Barcelona -Universitat Internacional de Catalunya UIC Barcelona
- Universitat de Barcelona
- Universidad de Valencia
- UIC Barcelona - Campus Sant Cugat
- Universidad Católica de Valencia San Vicente Mártir
- Universidad de Sevilla
- Centro Mediterráneo. Universidad de Granada
- Universidad CEU Cardenal Herrera. Campus Alfara del Patriarca
- Figure c: list of universities
8. Companies Associated with Dental & Oral Health
- AmannGirrbach GmbH
- Castellini S.p.A
- Coltène/Whaledent AG
- Dentatus AB
- Durr Dental GmbH & Co. KG
- Ivoclar Vivadent AG
- Larident Srl
- Ormco Europe
- Peri-dent Ltd
- Figure d: list of companies
8. Glance at Market of Dental and Dental Marketing
The worldwide dental gear showcase income is required to increment from USD 6,081.4 million in 2013 to USD 8,453.7 million by 2020, developing at a CAGR of 4.9% from 2014 to 2020. Costs crosswise over Europe for dentistry along these lines fluctuate broadly between individual nations and are likewise connected to the monetary advancement and status of each State The worldwide dental hardware market is anticipated to show a compound yearly development rate (CAGR) of 9% to reach over $13 billion by 2016, The dental gear market is fuelled not just by the aversion and treatment of malady, additionally in vast part by restorative dentistry, which sees a yearly use of $2.75 billion in the only us. Tooth brightening techniques bear witness to taking off interest for restorative dentistry, with a 300% expansion in the course of recent years. The worldwide dental inserts market is relied upon to develop from $3.2 billion in 2010 to $5.8 billion in 2016 at a CAGR of 6% from 2011 to 2016. Europe as of now structures the world's biggest market for dental inserts with a 52% piece of the overall industry, and is additionally anticipated that would have the most noteworthy CAGR 7.0% from 2011 to 2016.
In Spain, 1.4% of the GDP is spent on oral wellbeing. 97% of this cost is uses in private practices. In 2012 one family would go through €1500 every year with dental care. General human services spending shifts enormously over the nations of the EU, it is difficult to precisely state what extent of this is dental use. Understanding of "dental" changes incredibly and in numerous nations the lion's share of consumption is in the private division and hard to measure
9. Dentistry marketing
% GDP Spent on Health
% of this spent by government
Year of Data
Number of Public Schools
Number of Private Schools
Number of Hygienist schools
Dental Student intake
Number of Graduates
Year of Data
Publics Dental Service
General Practice as a proportion in